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AD REQUIREMENTS
The purpose of this guide is to ensure accurate output of your display
ad. It is very important that you review this carefully and contact our graphics department if you have any questions.
(602) 438-1566 x412
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Column widths for display ads
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Size
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Vertical
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Horizontal
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| Full Page |
9.375" x 10.375"
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| 3/4 Page |
7.000" x 10.375"
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9.375" x 7.750"
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| 9/16 Page |
7.000" x 7.750"
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| 1/2 Page |
4.625" x 10.375"
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9.375" x 5.125"
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| 3/8 Page |
4.625" x 7.750"
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7.000" x 5.125"
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| 1/4 Page |
4.625" x 5.125"
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9.375" x 2.500"
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| 1/8 Page |
2.250" x 5.125"
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4.625" x 2.500"
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Printing Specs:
Printed on web offset
85 Line Screen
1200 dpi output preferred
Page Size 10.5” x 11.5”
Image Size 9.375” x 10.375”
Allow for 30% dot gain
Screen frequency for halftones should be 100 line
Black Ink Limit 92%
Total Ink Limit 280%
PC platform
Acceptable Software:
InDesign CS2
Adobe Illustrator CS2 (or older)
Photoshop CS2 (or older)
* If you are working in other programs or platforms, please contact
us to make other arrangements for your ad.
*We can accept native InDesign files:
Use Adobe Photoshop or Adobe Illustrator for photos, logos or
graphics type. Adobe Illustrator files are acceptable if pictures are embedded and fonts have outlines created
on them.
* We can also accept b/w ads created or scanned in Photoshop. No
Scanned Color Files Please
Imported Graphics or Scans:
Scan at: 85 line screen/170 dpi.
Line-art should be 600 dpi.
Photo files should be saved as EPS.
Process Color Only:
Save all files in the CMYK mode. No RGB or Pantone colors. Files will not separate correctly otherwise.
* To ensure the best color match for your ad, ask our Sale Reps about
our CMYK color charts.
All Artwork Supplied on:
Zip disk
CD-R
PDF Files:
All ads should be worked in the programs stated above and sent
or e-mailed. Make sure fonts are embedded and please send native (complete) files as a backup.
Color or b/w proof must be provided
Also include all support files (i.e. fonts, photos, illustrations).
Fonts:
Include all screen & printer fonts used in your ad.
* Fonts will be replaced if the correct files are not sent.
E-mail:
You may also e-mail your ad to graphics@seniormedia.com Please
note the advertiser’s name on the subject line and mail or fax a hard copy of the ad.
NO FILM PLEASE: Because of electronic output of all
artwork for our paper, conventional film is not acceptable
Please do not hesitate to call with any questions
(602) 438-1566 x412
Or E-mail: graphics@seniormedia.com
(Please contact our Sales Reps if you plan to email your ad)
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